According to MTI, Hungarian soft drink maker Hell Energy is entering the Indian market.
“We will import the product from Hungary. In the next three years, we aim to achieve 80% distribution reach in the marketplace,” -told Unnikannan Gangadharan, Hell Energyʼs sales director for India to The Hindu Business Line magazine.
“Most of the energy drinks in the market are in the premium space. This is why we decided to price Hell Energy in the sub-INR 50 price band. We believe we will be able to create a sub-segment of affordable energy drinks,” he stated.
Hell Energy Classic would be priced at INR 45 (about 180 HuF ) for a 250 ml can in India.
Source and photo: www.bbj.hu