Fashion Branding Strategies in the Era of Sustainability


A lecture given by Prof. Ujjwal K Chowdhury, Pearl Academy, Delhi&Mumbai.

Date: Wednesday (8th of May) 4:00 pm

Venue: MODEM, Multimedia Room (1. Baltazár Dezső square)

Program: The talk, of 40 minutes, followed by 20 minutes of interaction, titled “Branding Strategies of Sustainable Fashion”, will focus on brand positioning and communication strategies in recent years by 10 distinguished fashion brands from Asia, Europe, Americas and Africa, which are known to be sustainable, eco-friendly and ethical. The talk would also identify core characteristics of any such sustainable, eco-friendly and ethical fashion brands. It will draw conclusions on the top few common or most pursued strategies in this context with emphasis on story-telling, digital branding, cause-related marketing, celebrity endorsement, niche expo positioning, audio visual imagery, et al.

The talk is based on secondary research, content analysis of marketing communication of the selected brands, and in-depth interviews of a few ethical fashion designers of Asia.

The talk will be supplemented by a ppt presentation, short video clips, and print and hoarding ad creatives, apart from pics and graphics.
Professor Ujjwal K Chowdhury will be introduced by Neha Hooda, PhD-student, University of Debrecen.

Free admission.

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